Browsing: General

Bad Bunny helped bring good ratings.Despite a relatively uneventful game, where the Seattle Seahawks defeated the New England Patriots by…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

Matthew McConaughey and other celebs were in Super Bowl commercials all night, all night, all night.ADWEEK previously reported that 62%…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl —…

Dunkin’ stuffed Ben Affleck, Jason Alexander, and Jennifer Aniston in its ’90s sitcom ad. Grubhub tapped George Clooney to talk…

Food52’s bankruptcy auction in a Delaware court concluded by splitting the once-integrated content-to-commerce company into three separate pieces, marking the…

When it comes to the celebrities in Super Bowl commercials, you gotta catch ’em all. Lady Gaga serenaded millions alongside…

THE AD:  Salesforce’s Super Bowl ad starts with MrBeast — Jimmy “MrBeast” Donaldson — announcing he’s locked $1 million inside…

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a…

THE AD: With its Super Bowl spot, telehealth company Hims & Hers leans into its mission of making healthcare more…

THE AD: Google appeared in Super Bowl LX with a 60-second ad called “New Home” that shows off Gemini’s photo-generating…

Follow ADWEEK’s Super Bowl live blog for play-by-play takes on every commercial. From winners, whiffs, surprises, and the business…

The NFL is calling an audible for its Super Bowl ad.Though the league brought together several stars, including Myles Garrett…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…