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Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

The Numbers $5.5 billion: Q4 2025 revenue (+27.9% year over year) $941.1 million: Q4 net loss (GAAP) $4.02: Q4 diluted…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and…

A new ads leader is on the way to Roku City.Today, Roku announced that Patrick Harris will join the company…

Just hours after announcing his retirement from the NBA, Chris Paul spent All-Star Weekend stepping into a different role: AT&T…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring…

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities…

Dentsu has named Takeshi Sano its new president and global CEO as it reshapes its leadership team, the company announced.Sano,…

AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This…

Reports that WPP plans to move its creative agencies under an umbrella called WPP Creative would mark a big step…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny…

The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went…