Browsing: General

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran,…

Amazon is joining Fox in closing its upfront deals.Today, ADWEEK learned that Amazon has officially crossed the upfront finish line,…

This is a true story: a new head of marketing at a large consumer goods company was showing a CEO…

A coalition of major book publishers and authors has filed a class action lawsuit against Google, alleging that the tech…

The news organization Semafor, known in part for the distinct format of its written reporting, is now working to move…

Netflix and MLB are teaming up for their first Home Run Derby together on Monday in Philadelphia, and—from bejeweled trucks…

General Fusion began trading on the Nasdaq today under the ticker GFUZ, becoming the first publicly listed fusion power company,…

This post was created in partnership with Amazon Ads and Tinuiti.Key Takeaways• Streaming TV can help brands tap into a…

There’s a common narrative around Gen Z: they have short attention spans, they’re chronically online, and they’re disengaged. And to…

The Emmy nominations are in, and it’s clear that Widow’s Bay had a great inaugural swim.On Wednesday, the Television Academy…

Lidiane Jones is two days into her new job as CEO of Integral Ad Science. She sat down with ADWEEK…

Whoop has hired Dirk-Jan van Hameren, Nike’s former CMO, to run marketing as the maker of wearable technology crosses 3…

Emmys, you have the right to remain impressed.Today, NBC announced that Mariska Hargitay, an Emmy Award-winning actor, director, producer, and star…

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand…

In its fifth and final season, The Bear is serving up some new partnerships, and marketers are eager to get…