Browsing: General

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

The main takeawaySnap came to NewFronts with a number and a pitch. Nearly 2 trillion Snaps were created in 2025…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…

The main takeaway:At its IAB NewFronts 2026 event, Samsung revealed a new partnership with Amazon Ads to bring interactive video…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…

The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products…

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…

The Atlantic is giving new meaning to the word sponsorship.The 168-year-old magazine announced a first-of-its-kind, three-year partnership with the luxury…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…

OpenAI has hired David Dugan, a longtime ads leader at Meta, as the AI firm’s vice president and head of…

X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in…

The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…

Days ahead of the Academy Awards on March 15, Disney is already racking up wins.Today, Disney Advertising announced it has…