Browsing: Legacy Brands

Marketing Vanguard continues its Cannes Lions 2026 series as host Jenny Rooney sits down with Todd Kaplan, chief marketing officer…

Earlier this week, Coca-Cola started an uproar over something consumers usually don’t get worked up about: a typeface.As part of…

A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a…

Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with,…

In this episode of Adspeak by ADWEEK, chief brand and community officer Jenny Rooney sits down with Josh Dean, founder…

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, executive vice president of meals…

In 2011, visitors to Las Vegas were treated to a colorful bit of marketing: a panel truck converted into a…

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…

When it comes to brand anniversaries, there are often two tropes: a slew of vintage photos, or a historical reenactment.Chrysler’s…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to…

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to…

The tequila category has never been more crowded. Over 700 new entrants have launched since 2019, celebrity-owned brands have flooded…

From Kate Moss’s 90s billboards to Bad Bunny in cotton stretch briefs, Calvin Klein (CK)’s advertising hall of fame is…

McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not quite…

It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back…