Browsing: Legacy Brands

Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with,…

In this episode of Adspeak by ADWEEK, chief brand and community officer Jenny Rooney sits down with Josh Dean, founder…

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, executive vice president of meals…

In 2011, visitors to Las Vegas were treated to a colorful bit of marketing: a panel truck converted into a…

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…

When it comes to brand anniversaries, there are often two tropes: a slew of vintage photos, or a historical reenactment.Chrysler’s…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to…

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to…

The tequila category has never been more crowded. Over 700 new entrants have launched since 2019, celebrity-owned brands have flooded…

From Kate Moss’s 90s billboards to Bad Bunny in cotton stretch briefs, Calvin Klein (CK)’s advertising hall of fame is…

McDonald’s chief executive (CEO) Chris Kempczinski’s LinkedIn unveiling of the Big Arch Burger went viral last week, though not quite…

It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back…

If you’re old enough to have worn Air Jordans when they first debuted, you’ll most likely remember the brand’s “Genie”…

At Super Bowl 60, Budweiser is going all in on its roots with an ad featuring a galloping Clydesdale, a…

The Super Bowl is associated with indulgent foods like chips, pizza, soda, and beer. It’s also a night to watch…