Spotlight JPMorgan’s Latest Ads Feature Something Entirely New: Actual CustomersBy adminJanuary 19, 20260 Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because…
Spotlight The Proven Playbook for Cultural Relevance at Georgia-Pacific With Laura KnebuschBy adminJanuary 16, 20260 How does one keep a 100-year-old brand relevant in today’s turbulent marketing and consumer environment? The full picture reveals itself in…
Spotlight Nike Won’t Return as a Super Bowl 60 AdvertiserBy adminJanuary 15, 20260 Nike has confirmed to ADWEEK that it will not air an ad during Super Bowl 60. The move comes just…
Spotlight The $1,000 Gucci T-Shirt ProblemBy adminJanuary 15, 20260 We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…
Spotlight Gordon Ramsay Ushers I Can’t Believe It’s Not Butter Into the GLP-1 EraBy adminJanuary 14, 20260 Few celebrity chefs are as instantly recognisable as Gordon Ramsay, whose razor-sharp tongue and unforgiving food standards made him famous…
