Browsing: Media News

Two of the world’s biggest digital advertising platforms, Google and The Trade Desk, have chosen not to renew their accreditations…

Welcome to Cannes! The Festival of Creativity ended last year reeling from AI aftershocks. AI-generated case studies? We all leapt back…

The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK…

In this episode of Adspeak, ADWEEK senior media reporter Mark Stenberg is joined by USA Today Co.’s Lark-Marie Anton, chief…

Samsung TV Plus is stepping into original scripted programming for the first time, and it’s going directly to the creator…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Penske Media in Talks to Acquire Unsold Vox Media Brands Penske Media plans to acquire either all or…

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos…

Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Over Sainsbury-Carter is stepping down after three years…

The Trade Desk’s Jeff Green was far and away the highest paid CEO among the top publicly traded adtech companies…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market.The company will…

When it first launched in 2006, BuzzFeed was a trailblazer, creating from scratch a playbook for sparking virality in the…