Browsing: Media News

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

It was a big week for brands leaning into humor and absurdity. Mr. Clean got a glow-up, Uber Eats sent…

Beehiiv has hired Darren Chait as its first chief marketing officer, bringing on the former Calendly growth executive as the…

British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader…

In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates…

X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos…

Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…

National Public Radio (NPR) is defending the public’s right to stay curious.After a tumultuous year in which the company found…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

Anthropic is making the most of its fallout with the U.S. Department of Defense—and the subsequent influx of interest in…

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google…

Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its…

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and…

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents.The company has selected commerce media…