Browsing: Platforms

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push The future of brands gets decided…

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market.The company will…

As investors scramble to get their hands on shares of AI companies of all stripes, Anthropic this week updated its…

Forgive me for starting with a cliché, a piece of finance jargon that has recently slipped into the tech lexicon,…

ChatGPT maker OpenAI said May 7 it will expand its ads pilot to the U.K., Japan, South Korea, Brazil, and…

AI is already part of how enterprise teams work. Quietly in some places, more visibly in others. Editors use it…

Former X CEO Linda Yaccarino still endorses the strength of the platform’s ads business in spite of evidence that indicates…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

India’s mobile app market is generating record revenue, with in-app purchases crossing $300 million in the first quarter, up 33%…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…