Browsing: Premium

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

This past month, CNN made noticeable on-air design changes to two of its marquee programs, Anderson Cooper 360 and The…

Last month, a Jury in Los Angeles found Meta and YouTube liable for intentionally making its platforms addictive. Scrolling delivers…

On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite…

Stagwell has appointed Nicole Souza, former chief marketing officer for Publicis Groupe’s creative division, as its new chief growth officer…

YouTube is raising subscription prices for YouTube Premium and YouTube Music in the U.S., the company confirmed to TechCrunch on…

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

The company, which owns Credit Karma, TurboTax, QuickBooks, and Mailchimp, launched the SMB MediaLabs business in 2023 as a way…

Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…

This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of…

As OpenAI expands its ad business beyond the U.S., opening the door to more advertisers, it may also be laying…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…

Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…

Independent sister agencies Lippe Taylor and Twelvenote are formally unifying under a single brand, /prompt, in a move that reshapes…

Three key executives at The Trade Desk are exiting the company. On Tuesday, Chief marketer and executive vice president Ian Colley…