Browsing: Premium

Brands no longer view in-house agencies as a way to cut costs, but as real strategic plays, a recent report…

Gary Vaynerchuk, the chairman of VaynerX and CEO of VaynerMedia, better known simply as “GaryVee” to his millions of followers,…

While most Americans are now comfortable with letting AI into their daily lives, many don’t think it’s useful enough to…

Paramount Skydance’s acquisition of Warner Bros. Discovery has, as expected, hit a snag after 12 states, including California and New…

Independent holding company Meet the People has secured a foothold in the U.S. South with Tuesday’s acquisition of the LOOMIS…

Netflix and MLB are teaming up for their first Home Run Derby together on Monday in Philadelphia, and—from bejeweled trucks…

Liquid I.V. is jumping into the Marvel Cinematic Universe.The Unilever-owned brand is capitalizing on the hype around the upcoming film…

OpenAI’s ad business is on pace to fall short of the company’s own five-year revenue forecast by 90%, according to…

Sephora knows the U.K. market is a tough nut to crack. Its first attempt ended in 2005, when the beauty…

Take 5 Oil Change’s first chief marketing officer (CMO) Doug Zarkin has left the business after one year in the…

Top of the Ticker: As Paramount Skydance’s acquisition of Warner Bros. Discovery proceeds into extra time (to borrow a soccer…

A new nonprofit aims to fill an educational gap in commerce media.Commerce Media Meetup, which started as a casual get…

Publicis Media agency Zenith has retained Reckitt’s U.S. media business in a final shootout with WPP Media, ADWEEK has learned. Zenith…

Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its…

Commerce media news took a rare breather this week as we all recovered from the back-to-back excitement of Cannes Lions…

There’s a lot of food and drink in the mix this week. Twix and KFC both take a musical route…