Browsing: Retail News

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

Amazon is killing its AI assistant Rufus and replacing it with Alexa.Amazon is rolling out Alexa for Shopping in the…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

Gap Inc. has brought on veteran brand executive Michael Francis as chief customer officer (CCO) of Old Navy and head…

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Duncan Painter, a top executive at Omnicom, is leaving the company. Christine Gambino, previously chief operating officer for Omnicom’s global…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end…

Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Last summer, Hewlett Packard rolled out an ad network called HP Media Network that sells ad placements on the company’s…

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…