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    Home»Spotlight»Walmart’s Ad Growth Holds Steady, up 37% in Q1
    Spotlight

    Walmart’s Ad Growth Holds Steady, up 37% in Q1

    adminBy adminMay 21, 2026No Comments1 Min Read
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    Walmart's Ad Growth Holds Steady, up 37% in Q1
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    Walmart’s Ad Growth Holds Steady, up 37% in Q1











    Walmart’s Ad Growth Holds Steady, up 37% in Q1插图

    Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty Images

    7C1A9592

    Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about.

    The numbers

    37%: Growth in global advertising revenue during the first quarter.

    $177.8 billion: Total revenue, up 7.3% year over year.

    26%: Year-over-year ecommerce growth sales in Q1.

    More than 100%: Growth in the number of shoppers using Sparky, Walmart’s AI shopping agent, on a weekly basis during the first quarter.

    50%: Sales growth on Walmart’s third-party marketplace in the U.S. during Q1.

    9: The number of consecutive quarters that Walmart U.S. has seen growth over 20%.

    The watercooler talk

    CEO John Furner noted shoppers’ increased use of Walmart’s AI shopping assistant, Sparky, adding that weekly usage doubled during the first quarter.

    7C1A9592

    Kathryn Lundstrom

    Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor.







    Advertising News,Advertising/Marketing,Earnings Reports,Ecommerce News,Exclusive,Premium,Retail Media Networks,Retail NewsRetail News,Advertising News,Advertising\/Marketing,Earnings Reports,Ecommerce News,Exclusive,Premium,Retail Media Networks#Walmarts #Growth #Holds #Steady1779372915

    Advertising News Advertising/Marketing Earnings Reports Ecommerce News Exclusive growth holds Premium Retail Media Networks Retail News Steady Walmarts
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