Browsing: Software/Technology

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…

Online shopping has come a long way from banner ads and shopping carts, while stores are doing much more than…

Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the…

The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos…

Apple exec Eddy Cue has been named Entertainment Person of the Year at the Cannes Lions International Festival of Creativity…

Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Over Sainsbury-Carter is stepping down after three years…

The Trade Desk’s Jeff Green was far and away the highest paid CEO among the top publicly traded adtech companies…

TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market.The company will…

The promise of personalization has been in marketing conversations for years. What changes now is the infrastructure to actually deliver…

The numbers$689 million: Revenue, up 12% year-over-year from $616 million, and beating Wall Street estimates.$206 million: Adjusted EBITDA, representing a…

ChatGPT maker OpenAI said May 7 it will expand its ads pilot to the U.K., Japan, South Korea, Brazil, and…

Adtech company Permutive has appointed veteran media executive Eileen Kiernan to its board of directors as it looks to expand…