Browsing: Software/Technology

Over nearly two decades in the advertising industry, Brian Chap has worked across every holding company, on the brand side…

No longer a product feature, artificial intelligence is becoming the operating system of everyday life. As smart devices grow more…

Mastercard processes around 150 billion transactions a year, which puts the brand in a rare position: It can see where…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…

Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…

Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands,…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…