Browsing: TV Upfronts

Following its marketing restructure, Disney is carrying out layoffs, its CEO confirmed.Today, Disney CEO Josh D’Amaro sent a memo to…

A few months after Disney restructured its marketing, layoffs are coming to the company.According to reports, Disney is planning on…

Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…

The TV industry is having network connectivity problems.Today, ahead of upfront season, AMC Networks announced an official rebrand to AMC…

Jeff Shell is exiting another major publisher.According to multiple news outlets, including Deadline and Variety, Shell, who served as president…

TelevisaUnivision and Nielsen say their new deal measures up.Today, TelevisaUnivision and measurement giant Nielsen announced a new multi-year measurement and…

When it comes to marketers attending upfront week events, YouTube is saying, “Good luck, babe.”Today, YouTube announced details for its…

For the first time, Vizio and Walmart are giving a joint pitch to advertisers, laying out what the retail giant’s…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…

Each year, advertisers commit billions of dollars through the TV upfront, and measurement giant Nielsen is looking to help guide…

A+E is getting out in front of the upfront pitches.Today, a year after rebranding from A+E Networks to A+E Global…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…