Browsing: TV Upfronts

Upfront week is over, but all the latest season’s trends are still the talk of the Ton.From publishers like Netflix…

Roku’s famous cityscape home screen has a new look.On Wednesday, Roku debuted a new home screen, which it says will…

What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders The Netflix logo is seen…

Agentic TV buying is here. So now’s a good time to figure out what that actually means.Agentic buying was one…

NBCUniversal’s upfront event was all about family—and not just because of the Fast and Furious spinoffs.In addition to Vin Diesel…

Netflix arrived at upfront week with a pitch built for the AI moment—and an ambition to make buying ads on…

The quick summary:YouTube wants advertisers to know that creators now do more than upload videos on its platform—they create shows.At…

Warner Bros. Discovery has unveiled a range of updates intended to make ads more interactive, personalized, and measurable across streaming,…

The quick summaryTelevisaUnivision is going to the Super Bowl.Heading into its May 12 upfront event in New York, TelevisaUnivision had…

Heading into YouTube’s Brandcast on Wednesday, Sean Downey, president of the Americas for Google, wants ad buyers to walk out…

The quick summary:The Super Bowl may be months away, but Disney already has its head in the game.Heading into its…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

The quick summary:At its television upfront on Monday, Fox kept its pitch tight and on-message: The television ecosystem might be…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

The quick summary:The event itself wasn’t very “Fast and Furious,” but NBCUniversal covered a lot of ground in its upfront…

The skip button doesn’t apply to Netflix ads.Around three and a half years after launching its ad business, Netflix is…