Browsing: TV Upfronts

It takes a lot more than Disney magic to put together a TV upfront event.Ahead of the Mouse House’s annual…

Heading into the ABC and ESPN broadcast of Super Bowl 61 on Feb. 14, 2027, it’s a slightly different buying…

Amazon already shook up the upfront two years ago with an influx of ad inventory. Now, the company is looking…

Ted Turner, the founder of CNN and creator of the 24-hour news network, died on Wednesday. He was 87.According to…

The numbers7%— Disney revenue increase in Q2 to $25.2 billion vs. year-over-year quarter.13%—SVOD revenue growth, up 2% from the previous…

With a $110 billion merger with Paramount Skydance looming, it’s not your typical upfront for Warner Bros. Discovery. Or is…

The CW is extending its programming reach beyond broadcast this upfront season.Recognizing that a large viewership base no longer consumes…

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

Less than a year after taking over as TelevisaUnivision’s ad sales leader, Tim Natividad is out. Meanwhile, John Kozack, who’s…

Whether it’s Tubi or not Tubi—or any of Fox’s other properties—AI insights are no longer a question.Today, ahead of the…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

The numbers$2.8 billion — Netflix’s payment received for Warner Bros. Discovery backing out of merger deal in favor of Paramount’s…

Paramount is back in the upfront, but this year’s pitch is a curveball compared to years past.Heading into its annual client…

Following its marketing restructure, Disney is carrying out layoffs, its CEO confirmed.Today, Disney CEO Josh D’Amaro sent a memo to…

A few months after Disney restructured its marketing, layoffs are coming to the company.According to reports, Disney is planning on…