Browsing: Upfront

Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…

TelevisaUnivision and Nielsen say their new deal measures up.Today, TelevisaUnivision and measurement giant Nielsen announced a new multi-year measurement and…

When it comes to marketers attending upfront week events, YouTube is saying, “Good luck, babe.”Today, YouTube announced details for its…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…

Each year, advertisers commit billions of dollars through the TV upfront, and measurement giant Nielsen is looking to help guide…

A+E is getting out in front of the upfront pitches.Today, a year after rebranding from A+E Networks to A+E Global…

Paramount ads leader Jay Askinasi is making moves.Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount is…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…