Browsing: Upfront

Upfront week is over, but all the latest season’s trends are still the talk of the Ton.From publishers like Netflix…

The quick summaryTelevisaUnivision is going to the Super Bowl.Heading into its May 12 upfront event in New York, TelevisaUnivision had…

The quick summary:The Super Bowl may be months away, but Disney already has its head in the game.Heading into its…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

The quick summary:At its television upfront on Monday, Fox kept its pitch tight and on-message: The television ecosystem might be…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

The quick summary:The event itself wasn’t very “Fast and Furious,” but NBCUniversal covered a lot of ground in its upfront…

It takes a lot more than Disney magic to put together a TV upfront event.Ahead of the Mouse House’s annual…

Amazon already shook up the upfront two years ago with an influx of ad inventory. Now, the company is looking…

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

Paramount is back in the upfront, but this year’s pitch is a curveball compared to years past.Heading into its annual client…

Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…

TelevisaUnivision and Nielsen say their new deal measures up.Today, TelevisaUnivision and measurement giant Nielsen announced a new multi-year measurement and…

When it comes to marketers attending upfront week events, YouTube is saying, “Good luck, babe.”Today, YouTube announced details for its…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…