Paramount is back in the upfront, but this year’s pitch is a curveball compared to years past.
Heading into its annual client upfront dinners, with the first L.A. event kicking off April 16, Paramount Skydance has a new ad sales chief: Jay Askinasi now takes the helm as chief revenue officer, while former ads leader John Halley departed in March.
Meanwhile, there is no shortage of storylines surrounding the company amid the annual advertising showcase. For instance, Jeff Shell, Paramount Skydance’s former president, departed the company amid ongoing legal battles. Plus, the company’s $110 billion merger with Warner Bros.
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