8 Campaigns That Caught Our Eye, From Aerie to Cheetos

Xyzal | “Be Wise All, Take Xyzal“

Xyzal’s ad debuted on February 9 and focuses on the brand’s allergy relief benefits, emphasizing that it’s taken at night so users can wake up feeling good and stay ahead of symptoms for a full 24 hours. The spot positions Xyzal as a reliable, all-day solution for allergy sufferers. The ad was 222% more effective than the average ad in the OTC: Allergies category during the week of March 18–24 and aired most frequently on Game Show Network and TV Land. It was also featured on National Geographic Wild, USA Network, Paramount Network, and other cable networks.