Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised $43 million in a Series B round, bringing its total funding to $68 million.
The two-year-old company develops software that helps brands manage visibility across AI platforms such as ChatGPT, Anthropic’s Claude, Amazon’s Rufus, and Perplexity.
“Our job is to partner with the largest brands in the world to help them manage AI as a new marketing channel,” co-founder and CEO Alex Sherman told ADWEEK. The company declined to share valuation details.
Sherman positioned Bluefish as an “agentic marketing platform for enterprises,” designed to help them manage a growing number of AI-driven surfaces—from generative search to retail assistants and social AI—within a single system.
