Browsing: Ad Tech Industry News

The numbers$76 billion: Amazon’s 12-month advertising revenue, up 26% year-over-year.$200.6 billion: Second quarter net sales, up 20% year-over-year.$42.2 billion: AWS…

A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news…

AI-generated content—cheap, mass-produced pages built primarily to harvest ad dollars, known as slop—is passing quality checks advertisers have relied on…

A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news…

The numbers$119.8 billion: Alphabet’s Q2 revenue, up 24% year-over-year (YoY), and outpacing analyst projections of $116.9 billion. $94.5 billion: Revenues from…

After years of touting the targeting power of shopper data, retail media sellers like Albertsons and Walmart are updating their…

The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran,…

The ad industry has for years billed IP-based connected television (CTV) targeting as precise and deterministic. But that promise is…

Penry Price, a longtime advertising industry executive who has held top posts at LinkedIn and Google, is joining the board…

OpenAI’s ad business is on pace to fall short of the company’s own five-year revenue forecast by 90%, according to…

This post was created in partnership with Human SecurityIn the past year, the internet stopped being a human-majority place. Automated…

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand…

Two of the world’s biggest digital advertising platforms, Google and The Trade Desk, have chosen not to renew their accreditations…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…

OpenAI has confidentially filed for an initial public offering, the company announced Monday, joining its rival Anthropic in a race…