Browsing: Ad Tech Industry News

Two of the world’s biggest digital advertising platforms, Google and The Trade Desk, have chosen not to renew their accreditations…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…

OpenAI has confidentially filed for an initial public offering, the company announced Monday, joining its rival Anthropic in a race…

The Trade Desk has seen notable turnover over the past year, including appointing four chief financial officers while a growing…

The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is…

On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth…

Anthropic, the maker of AI assistant Claude, filed for an initial public offering on Monday, formally setting in motion a…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

OpenAI Is Hiring for a Top Marketing Exec to Promote Its Ads Business The platform is welcoming advertisers…

‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis Will agencies defect in the…

LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI Publicis agreed to acquire LiveRamp…

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos…