Browsing: Ad Tech Industry News

Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision…

Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised…

Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta…

Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is…

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

Three key executives at The Trade Desk are exiting the company. On Tuesday, Chief marketer and executive vice president Ian Colley…

On Tuesday, Cloudflare and GoDaddy announced a partnership that will give website owners more visibility and control over how AI…

Nvidia is making a new pitch to the advertising and entertainment industries. Real-time, high-end AI video.At Runway’s AI Summit this…

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data…

Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported,…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…