Browsing: Brands

Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the…

NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality…

After nearly 20 years leading top brands and agencies, childhood friends Musa Tariq and Tim Jones are betting they can…

Sydney Sweeney and American Eagle are back together, and this time around, the actress has traded her blue jeans for…

Creativity and AI can properly co-exist for brands as long as the right tools are implemented, according to Higgsfield AI’s…

NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality…

Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised…

With pop star Dua Lipa in the spotlight, Nespresso just unveiled a fresh creative direction designed to win over a…

Those fortunate few fans who lucked into a ticket for the 2025 NBA Draft got a peek at plenty of stars,…

Last month, a Jury in Los Angeles found Meta and YouTube liable for intentionally making its platforms addictive. Scrolling delivers…

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to…

If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn…

You might remember dating site Ashley Madison from its highly publicized 2015 data breach, in which hacker group The Impact…

Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and…

My father spent 39 years at Nestlé, and often described the food business as one of the most operationally-demanding areas…

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s…