Browsing: Brands

The revolving door of chief marketing officer (CMO) hires and marketing reshuffles continues.We’ve rounded up the U.S. and global marketing…

Crocs chief brand officer Terence Reilly once hung a meme on his sparse office wall that read: “Those holes are…

Two of the world’s biggest digital advertising platforms, Google and The Trade Desk, have chosen not to renew their accreditations…

“If Brazil wins, I’ll walk to church on my knees.” “I’m not shaving until we’re holding the cup in our hands.” These…

Consumers are mired in a trust crisis—and that’s a problem for brands, according to a new study from McCann.The Truth…

Since I first stepped into the category of hair supplements 8 months ago, I’ve been struck by how the modern…

Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new chief marketing…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, global retail media and digital…

More than half (52%) of Americans don’t know what a 529 plan is, the tax-advantaged savings accounts that parents can…

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing and head of global brand and…

It’s been 30 years since the U.S. last hosted the World Cup.In that time, the Hispanic population has nearly tripled,…

As brands rush to test advertising inside ChatGPT, Criteo is gaining traction among retail advertisers by offering easier product-feed integrations,…

Last month, President Trump was surprised to learn that a basic ticket for the World Cup cost $1,000.“If people from…

After a successful first season streaming the NBA, Amazon’s Prime Video has now turned its attention to NASCAR. And though…

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with,…