“Madonna continuously moves culture forward through fearless self-expression, making this partnership feel both incredibly authentic and deeply meaningful for Absolut,” Caroline Begley, vp of marketing at Pernod Ricard USA, said in a statement. “The release of Confessions II is a cross-generational milestone, and we’re here to add some heat to the occasion with bold Absolut Tabasco cocktails and spicy dance floor moments.”
Absolut Vodka’s signature design has inspired some of the world’s most celebrated artists and designers to create their own personal artistic interpretations of the bottle silhouette, including David Bowie, Andy Warhol, Keith Haring, and Versace.
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