ADWEEK Sports Marketing MVPs 2026 Entries Now Open

Entries for ADWEEK Sports Marketing MVPs 2026 are now open. 

This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands and grow leagues.

The list is open to changemakers from across the sports marketing spectrum:

• Brand-building athletes
• Leagues and teams
• Marketing agencies
• Management companies
• Sports media entities 
• Brands with a heavy sports marketing focus

Last year’s honorees include marketing leaders from American Express, ESPN, NBA, NFL, Toyota, and The Players’ Tribune. 

Key Dates & Fees

Early Bird Deadline: 5/15/26
Entry Fee: $175

Regular Deadline: 6/12/26
Entry Fee: $225

Extended Deadline: 7/1/26
Entry Fee: $295

The final deadline to submit is Wednesday, July 1, 2026 at 11:59pm PT.

To enter a nominee, use the form below, and contact pj.bernacki@adweek.com if you have any questions.