Browsing: Marketing

CMOs are being dubbed the new “unicorns,” but is the journey as magical as it sounds? In this episode of Marketing…

In this episode of Adspeak by ADWEEK, host Rich Battista, executive chairman at ADWEEK, sits down with Steve Koonin, CEO…

Accenture Song, the consulting giant’s marketing services arm, confirmed it intends to acquire marketing agency Whalar, which connects brands with…

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, CEO of the Association…

OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push The future of brands gets decided…

OpenAI Is Hiring for a Top Marketing Exec to Promote Its Ads Business The platform is welcoming advertisers…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and…

AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures…

When Coca-Cola CEO Henrique Braun announced his company’s first-quarter results late last month, nobody in marketing seemed to notice. Net revenue…

DeepIntent has named Ian Colley—most recently CMO of The Trade Desk—as its new chief marketing officer, effective late April. Colley…

Longtime marketing executive Seth Matlins has a new podcast, called Create or Destroy: Reimagining Marketing, created in partnership with Vox…

Chief executives (CEOs) are more aligned with their chief marketing officers (CMOs) than ever. But that isn’t translating into how…

Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what…

OpenAI and Anthropic continue to take swipes at each other. This week, during a podcast appearance, OpenAI CEO Sam Altman…