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In an era of endless hot takes and shrinking attention spans, two podcasters have managed to stand out in a crowded landscape by embracing depth and positivity.At ADWEEK’s Social Media Week, Tefi Pessoa, creator and host of podcast Tefi Talks, sat down with Claire Parker and Ashley Hamilton, hosts of podcast Good Noticings, to discuss navigating internet culture and the business of podcasting.Here are three takeaways from their conversation to inspire marketers and media professionals making their own content. Depth beats hot takesParker and Hamilton started Good Noticings to cover pop culture news in a way that goes deeper than the…
Tesla has revoked the “interim” pay package worth $29 billion that it gave its CEO Elon Musk last year, after the Delaware Supreme Court recently restored his larger $56 billion compensation award from 2018. The company had given Musk the interim package in August 2025 to hedge against the possibility of Delaware’s highest court rejecting his appeal. Tesla had explained to investors that the interim package would be voided should Musk prevail. “[T]here cannot be any ‘double dip’,” the company wrote last year. Sure enough, Tesla confirmed in its quarterly filing with the Securities and Exchange Commission on Thursday morning…
Lots of smart glasses have AI bots inside them now. The one in L’Atitude 52°N’s glasses is called Goya, named after Francisco Goya, the famous Spanish artist who painted renowned masterpieces of romanticism.CEO and founder Gary Chen, who has worked on wearable devices for companies like Oppo, OnePlus, and HTC, says his company’s glasses are focused on travelers, with AI features that act like a tour guide and talk about all the paintings in famous museums.“Basically, you can say, ‘Hey, Goya, what is the story about Mona Lisa?’” Chen says. “You can ask anything and, with your permission, they will…
Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success starts with the right preparation and proper hydration.As the official sports drink of the FIFA World Cup 26, Powerade is launching a new global campaign, “Power Your Fate,” created by WPP Open X. At the center of the campaign is a film that features soccer stars Lamine Yamal of Spain and Rodrygo Goes of Brazil.The ad shows Yamal and Goes practicing on the soccer pitch and fueling with Powerade, emphasizing their rigorous preparation before cutting to dynamic scenes of them…
Security researchers have uncovered two separate spying campaigns that are abusing well-known weaknesses in the global telecoms infrastructure to track people’s locations. The researchers say these two campaigns are likely a small snapshot of what they believe to be widespread exploitation of surveillance vendors seeking access to global phone networks. On Thursday, the Citizen Lab, a digital rights organization with more than a decade of experience exposing surveillance abuses, published a new report detailing the two newly identified campaigns. The surveillance vendors behind them, which Citizen Lab did not name, operated as “ghost” companies that pretended to be legitimate cellular…
The base of the lamp has two slider buttons. One toggle adjusts the warmth, from cold white light all the way to red. One adjusts the intensity, from ultra-bright down to a glareless glow. Hard taps on each button skip ahead, while holding the toggle down on one side or another adjusts the light settings quite slowly—slowly enough I at first sometimes question whether it’s happening.The maximum brightness is 1,000 lumens—the approximate intensity of a 75-watt incandescent bulb. At this brightness, the battery lasts about five hours. At a lower intensity, this can extend to as long as a dozen…
Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store audio ads and video ads that appear next to fuel pumps through its retail media network, Sam’s Club Member Access Platform. The Walmart-owned, membership-only chain also expanded its partnership with motorsports company Andretti Global.As retail media networks look to better serve advertisers, many have aimed to expand in-store ad formats to round out offerings that include digital onsite and offsite ad inventory and traditional shopper marketing deals.Similar to its other retail media offerings, Sam’s Club can connect its new in-store…
Meta announced on Thursday that parents using its supervision tools can now see the topics their teen has asked Meta AI about in the past week on Facebook, Messenger, or Instagram. Parents will see a new “Insights” tab within the supervision hub showing the topics their teen has been discussing with the AI chatbot. Topics can range from “School,” “Entertainment,” and “Lifestyle” to “Travel,” “Writing,” and “Health and Wellbeing,” among others, Meta says. Parents can select a topic to see the subcategories that fall within each one. For example, “Lifestyle” breaks down into fashion, food, and holidays, while “Health and…
This robot has everything: Near-perfect cleaning capabilities (including floors, walls, and waterline), a powerful battery with 6 hours of charge under the water, AI-powered debris detection, a solid mobile app, and the ability to skim the surface of the pool if you so desire. When finished cleaning, the AquaSense 2 Ultra floats, so collecting it is just a matter of grabbing it from the comfort of the deck. After a quick cleanup, just drop the robot on the included charging stand to juice it back up, no cables required.What’s not to like? Only two things, really. Monstrous cleaning ability requires…
A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the right vendors for their needs. The tech, called CartographAI, uses a combination of AI and human-led research data to rate adtech and martech vendors according to a wide range of criteria.“Enterprise buyers of marketing and advertising technology are making decisions worth tens of millions of dollars a year, and the only intelligence available to them comes from the vendors selling them something, the analysts those vendors pay to rate them, or consultants with undisclosed financial relationships. Buyers need neutral ground…
Google CEO Sundar Pichai opened the Google Cloud Next conference on Wednesday with a video in which he announced one of the company’s biggest new products: Gemini Enterprise Agent Platform. Google’s tool is intended for building and managing agents at scale. This is Google’s answer to Amazon’s Bedrock AgentCore and to Microsoft Foundry. Given that AI, and agents in particular, are furthest along for technical tasks like coding, and that the tech is so new to the enterprise that security remains a real concern, Google has made an interesting choice with this tool. Agent Platform is particularly geared at IT…
“He was grinding. He was posting every day, playing every day, he was trying his hardest to get somewhere,” says a 21-year-old New York–based gamer who goes by the username Sacred WTF. “Bro, I would just wake up sometimes and it would just be multiple posts from him. He was just trying to pop off, just get one good video.”By 2021, D4vd was 16 and already building a brand as a socially awkward outcast who spent nearly all of his time online. (It helped that he was homeschooled.) Sometimes, it paid off: When he started catering to the YouTube algorithm…
Marc Jacobs is entering a new era of entertainment marketing with the help of actress, comedian, and screenwriter Rachel Sennott.For its pre-Fall 2026 campaign, the luxury fashion brand collaborated with Sennott, creator and star of HBO series I Love LA, on a new microdrama — a show with bite-sized episodes designed for smartphone viewing. Sennott wrote and stars in “The Scene,” in which she embarks on a chaotic mission through Manhattan to reach a Marc Jacobs gala.The film marks a creative shift in the brand’s marketing toward entertaining, social-first content, according to Kristin Patrick, chief marketing and digital officer at…
Fusion energy has been “20 years away” for decades, but has the science finally caught up? Private investment in fusion companies surged from $10 billion to $15 billion in just months, and the money is coming from places you wouldn’t expect. Watch as Rebecca Bellan and guest host Tim De Chant sit down with Rachel Slaybaugh, general partner at DCVC on this episode of TechCrunch’s Equity podcast. The trio breaks down why serious investors are finally treating fusion as a real asset class, and what the return thesis actually looks like when no one expects a power plant in their fund lifetime. Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at…
While something like the Razer BlackShark V3 Pro might be more tactical if you’re a ranked Rainbow Six Siege grinder, I think the average gamer will appreciate the balance on the Sony pair. I’ve been playing a lot of Marathon lately, and the spatial implementation here feels more natural, in a way that’s distinctly immersive. The creaking of abandoned New Cascadian infrastructure and the irregular stomping of UESC robots is almost shockingly real, giving the already rich sound design room to breathe and sweeping me off to Tau Ceti. Even still, at least once, I was the first person on…
Google Cloud on Wednesday announced that its eighth generation of custom-built AI chips, or tensor processing units (TPUs), will be split in two. One chip, named the TPU 8t, will be geared for model training and another, the TPU 8i, is aimed at inference. Inference is the ongoing usage of models, aka what happens after users submit prompts. As you might expect, the company touts some impressive performance specs for these new TPUs compared to the previous generations: up to 3x faster AI model training, 80% better performance per dollar, and the ability to get 1 million+ TPUs to work…