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The Federal Aviation Administration has instructed Blue Origin to perform an investigation into the apparent failure of the upper stage of its New Glenn rocket on Sunday, according to the Orlando Sentinel. That means the company won’t be able to fly New Glenn again until it completes the probe. That could put a damper on Blue Origin’s ambitions to launch as many as 12 more New Glenn missions this year, depending on how long the investigation lasts. The problem occurred during the third launch of Blue Origin’s New Glenn mega-rocket over the weekend. The launch got off to a good…

This post was created in partnership with Dash SocialAs the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count are now less important for brands. But what has replaced them?Industry leaders discussed the evolving landscape of social media marketing during a Social Media Week panel co-hosted with Dash Social, and offered advice on new ways to consider what constitutes a successful social media campaign.Follower count has been dethronedRyan Sasaki, chief product officer at Dash Social, kicked things off by discussing the original social media metrics: followers. This metric, he said,…

After 15 years, Tim Cook will hand off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. Starting on September 1, Ternus will lead one of the world’s most valuable companies, but if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until now. How long has John Ternus worked at Apple? Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years. He joined Apple’s product design…

This post was created in partnership with Viral NationData is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, brands need the right tools to build the intelligence infrastructure to turn that data into decisions and those decisions into measurable commercial growth.During a Social Media Week session co-hosted with Viral Nation, Joe Gagliese, founder and CEO of the social media marketing and creator agency, shared real-world examples of what’s possible for social media data using AI.AI tools for large social media data setsViral Nation has 11 years of social media…

Google Photos’ image editor is getting new touch-up tools to allow users to apply subtle edits and fixes, Google announced on Monday. You can use the new tools to remove blemishes, refine skin texture, brighten eyes, whiten teeth, and more. You can access the touch-up tools by selecting a face in a photo, then choosing which tool you want to use: heal, smooth, under eyes, irises, teeth, eyebrows, or lips. Once you choose a tool, you can adjust the intensity of the effect. Image Credits:Google (screenshot) The new touch-up tools are gradually rolling out globally in the Google Photos app…

This post was created in partnership with RespondologyAI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand perception takes shape in real time. And AI tools can help manage those interactionsDuring a Social Media Week panel co-hosted with Respondology, industry leaders explored how AI is helping teams manage scale and engage more meaningfully—without losing the human touch.Where AI is improving social teamsDanica Calderhead, SVP of revenue at Respondology, opened by framing the challenge. “Teams are incredibly stretched, very, very thin. There’s only so much you all can do,”…

Anthropic announced on Monday that Amazon has agreed to invest a fresh $5 billion, bringing Amazon’s total investment in the company to $13 billion. Anthropic, for its part, has agreed to spend over $100 billion on AWS over the next 10 years, obtaining up to 5 GW of new computing capacity to train and run Claude. The deal echoes an agreement Amazon struck with OpenAI just two months ago, when it joined a $110 billion funding round — contributing $50 billion — that valued the ChatGPT maker at a $730 billion pre-money valuation. That deal, too, was structured partly as…

Over the weekend in China, a humanoid robot shattered world half-marathon record—the human record—by seven minutes.The star performer was a robot developed by the Chinese company Honor (the smartphone maker), which finished the 13.1-mile race in 50 minutes, 26 seconds. The human record, set by Ugandan Olympic medalist Jacob Kiplimo, is 57 minutes, 20 seconds. The result marks an impressive milestone especially considering that, just a year earlier, the fastest robot at this half-marathon event took two and a half hours to complete the same distance.But Honor’s robot was not the only participant. The event consisted of more than 100…

This post was created in partnership with BrandwatchMarketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But times have changed, and another kind of search is becoming more powerful for brands: social media.During a Social Media Week session co-hosted with Brandwatch, Eric deLima Rubb, VP of customer success and insights, discussed how social search provides more detail into consumer decision-making and how brands can leverage this information to better understand purchasing trends.The gap between traditional and social searchRubb began by defining how consumers use traditional search engines to…

Google announced Monday that it’s making its Gemini in Chrome feature available in seven new markets, including Australia, Indonesia, Japan, the Philippines, Singapore, South Korea, and Vietnam. The company is rolling this feature out to both desktop and iOS in all of these countries except Japan. The company has been integrating AI and Gemini in more ways into Chrome since last year through a floating window. Earlier this year, the company introduced a sidebar-based assistant that would help users answer questions across tabs, and also utilize the Personal Intelligence feature of Gemini, which lets users connect to services like Gmail…

Ben McKenzie had a question: “When did WIRED die?” Specifically, the actor-director wanted to know when did WIRED “‘DIE,’ all caps.”McKenzie wasn’t asking for himself; he was engaging in the time-honored celebrity tradition of reading mean tweets. Although, in this case, the object wasn’t himself so much as the publication hosting the event. McKenzie, who famously played Ryan on The O.C. before becoming a leading voice of crypto skepticism, was sharing the stage with WIRED senior correspondent Andy Greenberg for the first of what will hopefully be a series of smaller events that we are calling WIRED@Night.On April 16, about…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build outside the constraints of the festival grounds.Off-site events felt smaller and more exclusive, and some with even better perks. Calling them “parties” would’n’t be accurate; these experiences were fully built out productions with strong programming, big sponsors, and design choices made for social.Here are a few activations that made the festival fringes feel like the center of gravity.RhoderhodeRhode turned a product drop into a destination with a full-day setup in Indio…

Apple announced on Monday that Tim Cook, who has served as Apple’s CEO since 2011, will step down. Cook was the direct successor as Apple CEO after Steve Jobs, who resigned due to health issues. Cook will remain in his role until September 1 of this year, when Senior Vice President of Hardware Engineering John Ternus will take over as CEO. Cook will then transition to a new role as Apple Executive Chairman. “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor,” Cook said in a…

Tim Cook is stepping down as the CEO of Apple and transitioning to a role as the company’s executive chairman, effective September 1, the company announced on Monday. John Ternus, Apple’s senior vice president of hardware engineering, will replace Cook as CEO.Cook’s departure had been speculated upon in recent months, with Apple being perceived as lagging in AI developments in an era when every other Big Tech company has thrown significant resources and billions of dollars in capital expenditure at developing advanced AI.Cook’s time as CEO of Apple will still be marked by tremendous growth for the company. When he…

This post was created in partnership with Sprout SocialBrands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that tells teams what to do.During a Social Media Week session co-hosted with Sprout Social, the idea of turning social intelligence noise into action was explored. Sabrina Barekzai, director of social media strategy at Slack, joined Brittany Hennessy, VP of social intelligence evangelism at Sprout Social, to discuss how teams can identify meaningful signals, act on them quickly, and connect social insights to business impact.Defining social intelligenceHennessy started by defining social intelligence…

Sometimes, things are not just one thing — they’re also another thing. This sentence construction (“It’s not just this — it’s that”) has become so common in AI-generated writing that now, it’s no longer just a clue that a piece of writing may be synthetic — it’s almost a guarantee. That’s why, I was not just intrigued when I saw a Barron’s report about how this sentence construction has dramatically increased in corporate communications — I was deeply amused. The report didn’t just remark on the prevalence of this phrasing in corporate communications — it scanned the market intelligence firm…