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As ceasefire announcements between the US and Iran—and separately between Israel and Lebanon—dominated headlines over the past two weeks, they also prompted a look back at how war spread online: through memes.There were jokes about conscription. Captions about getting drafted, but at least with a Bluetooth device. The song “Bazooka” went viral, with users lip-syncing to: “Rest in peace my granny, she got hit by a bazooka.” Military filters followed. So did posts about Americans wanting to be sent to Dubai “to save all the IG models.”Across the Gulf, the tone was different but the instinct was the same. Memes…
StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as $15 alongside discounted platform and management fees. The company is framing the push as early access to a new “discovery layer”—one that captures people in the middle of researching and comparing products on ChatGPT.According to a pitch deck titled “OpenAI x StackAdapt Limited Pilot Program,” shared with select buyers on March 27 and reviewed by ADWEEK, the company is positioning the offering as an early-stage test inside a still-developing ad system.“StackAdapt has partnered with OpenAl to enable advertising within ChatGPT,…
Mastodon’s flagship server was hit by a distributed denial-of-service attack on Monday, the social networking software maker said, which rendered the instance unusable at times. Much of the site was inaccessible, throwing error messages or displaying a full-screen outage warning. The makers of the decentralized social networking software, which runs its official mastodon.social instance, said in a status update at around 7 a.m. ET on Monday that it was investigating the cyberattack. By 9:05 a.m. ET, Mastodon said it implemented a “countermeasure against the DDoS attack, and the site is accessible.” However, the company warned that some instability may continue to…
Well, in this case, we couldn’t even get the balloon to the street on either side of the neighborhood. That particular backyard was big enough for the basket to land without the balloon in danger of hitting the house. It was more of an opportunity to land safely before we didn’t have fuel to land. So that’s why it was that backyard in that location. The other options were less safe.What’s the process of getting a balloon down safely from that height?Well, it’s pretty simple. Hot air causes the balloon to rise. Let the balloon cool, or let some of…
Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to plan their ad buys. Jellyfish, the Brandtech Group-owned agency, is pitching exactly that. Its “Share of Model” product measures how often AI models mention a brand compared to competitors—analyzing themes, sentiment, and cultural context—and translates those insights into targeting signals for Google’s Performance Max (PMax) campaigns.For Project Management Institute (PMI), a professional organization for project, program, and portfolio management, this approach translated into a 20% lift in sales volume, a 45% increase in conversions, and a 156% improvement in return…
Over the weekend, hackers stole more than $290 million in cryptocurrency from Kelp DAO, a protocol that allows users to earn yields on idle crypto investments. By Monday, LayerZero, one of the projects affected by the hack, accused North Korea of carrying out the heist. The hack is now the largest crypto theft of the year so far, following an earlier hack at crypto exchange Drift in April netted hackers around $285 million. Per its post on X, LayerZero said the hackers exploited Kelp DAO via its LayerZero bridge, which allows different blockchains to send instructions to each other. The…
Fermi co-founder and CEO Toby Neugebauer and CFO Miles Everson have suddenly departed the AI nuclear power firm, sending shares down 22% on Monday. The company said Neugebauer has stepped down as chairman, although he still remains on the board. Lead Independent Board Director Marius Haas has stepped into the role of chairman, the company said Monday. Everson has been elected as a board director as a result of the exercise of director designation rights held by the Melissa A. Neugebauer 2020 Trust. Fermi, which was co-founded by former U.S. Energy Secretary Rick Perry, is developing an AI campus in…
Hyundai has unveiled its Ioniq 3, a fully electric compact hatchback for urban driving designed to be as aerodynamically efficient as possible yet still offer up a surprisingly spacious interior—a trick the carmaker is loftily calling Aero Hatch. The 3 is intended to fill the gap between Hyundai’s Inster supermini and Ioniq 5 crossover.In profile, the Ioniq 3 has a sleek front end that transitions into a roofline that stays straight over both front and rear occupants before dropping to merge with the rear spoiler. It’s this roofline that maximizes interior headroom for the rear passengers, but it also offers…
Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands and grow leagues.The list is open to changemakers from across the sports marketing spectrum: Brand-building athletes Leagues and teams Marketing agencies Management companies Sports media entities Brands with a heavy sports marketing focus Last year’s honorees include marketing leaders from American Express, ESPN, NBA, NFL, Toyota, and The Players’ Tribune. Key Dates & FeesEarly Bird Deadline: 5/15/26Entry Fee: $175Regular Deadline: 6/12/26Entry Fee: $225Extended Deadline: 7/1/26Entry Fee: $295The final deadline to submit is…
Cloud app hosting giant Vercel this weekend said hackers had breached its internal systems and accessed customer data. Hackers have claimed they have stolen sensitive customer credentials from Vercel’s systems and are selling the data online. In a statement on Sunday, Vercel said the breach originated from another software maker, Context AI. One of Vercel’s employees downloaded an app made by Context AI and connected it to their corporate account, which is hosted by Google. The hackers used that connection (known as OAuth) to take over the Vercel employee’s Google account and gain access to some of Vercel’s internal systems,…
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ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a village—or rather, a team. The ADWEEK Team Visionary Awards spotlights the moments of collaboration and teamwork behind some of the biggest wins across the industry.Past winners include BBH, Disney, Hilton, NBCUniversal, and Sprite. NOTE: There will be no repeat winners in the same category, but companies are eligible to be recognized in a different category. CategoriesThere will be two (2) winners chosen for every category. In-House Brand Team: Brand-side teams creating standout campaigns…
Prego, the pasta sauce company, is getting into hardware with a device that sits on your table and records dinner conversations. No, this isn’t April Fools’.The Connection Keeper is a round puck that houses two microphones for recording around the table. The recorder was developed in partnership with StoryCorps, the 20-year-old nonprofit that has recorded conversations with more than 720,000 people about their lives.The Connection Keeper is more of a publicity stunt than a readily available product. Fewer than 100 will be made. The pucks look more like a tuna can than what you’d associate with the pasta sauce brand—small…
Silicon Valley moguls have lately complained that too many people are too negative about artificial intelligence. They’re likewise frustrated by stalled AI adoption among major corporations that aren’t seeing the lucrative efficiencies promised by Big Tech.But if consumers and corporations are proving resistant to AI’s acceleration, it hasn’t stopped billionaire CEOs from charging ahead with their personal fantasies of what the technology can do.On April 13, the Financial Times reported that Meta is working up a photorealistic, three-dimensional AI avatar of chief exec Mark Zuckerberg, according to several people at the company. Trained on his public comments, mannerisms, and up-to-date…
Bose’s QuietComfort Ultra 2 earbuds are the best noise-canceling earbuds you can buy. Right now, they’re $50 off, which matches the best price we tend to see outside of special events like Black Friday and Cyber Monday. If you want to wait until November, they might hit $200 again, but otherwise $250 is a very fair deal—especially since they pop back up to $300 regularly. The discounted price applies to all five color options, including Black, Deep Plum, Desert Gold, Midnight Violet, and White Smoke (another rarity, as usually only the vivid colors go on sale).BoseQuietComfort Ultra 2 EarbudsSometimes you…
Sometimes you can’t pinch yourself out of a nightmare. The bird poop dripping down your favorite cashmere is real, and yes, you have a job interview in ten minutes. You are wide awake.While your day might be a living nightmare, Casper Sleep can provide a night guaranteed to end well. So declares the original mattress-in-a-box disruptor as it returns to advertising for the first time in four years, hoping to reclaim its former glory.Marking Orchard‘s first work for the brand, “Daymares” is led by three dark-humor films that zero in on uncomfortably relatable ordeals, shot with a horror-film flourish through…