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Reddit suggested on Thursday that its AI-powered search engine could be the next big opportunity for its business — not just in terms of product, but as a revenue driver impacting its bottom line. During the company’s fourth-quarter earnings call on Thursday, the company offered an update on its plans to merge traditional and AI search together and hinted that although search is not yet monetized, “it’s an enormous market and opportunity.” In particular, the company believes that generative AI search will be “better for most queries.” “There’s a type of query we’re, I think, particularly good at — I…
The face-recognition app Mobile Fortify, now used by United States immigration agents in towns and cities across the US, is not designed to reliably identify people in the streets and was deployed without the scrutiny that has historically governed the rollout of technologies that impact people’s privacy, according to records reviewed by WIRED.The Department of Homeland Security launched Mobile Fortify in the spring of 2025 to “determine or verify” the identities of individuals stopped or detained by DHS officers during federal operations, records show. DHS explicitly linked the rollout to an executive order, signed by President Donald Trump on his…
There are a lot of ways to measure Super Bowl Ads, but perhaps the most interesting way is to gauge the sentiment of the people who actually watched them. That’s why ADWEEK is once again partnering with the USA Today Ad Meter, which is entering its 38th year. We’ll reveal early Monday which commercial from Super Bowl 60 resonated the most with audiences.We’re essentially treating ads like they’re movies. Because at the end of the day, do you choose what you watch based on box office receipts, or their Tomatometer scores?“This is one of the more compelling Super Bowl commercial lineups…
Sometimes, it can seem like the AI industry is racing to see who can spend the most money on data centers. Whoever builds the most data centers will have the most compute, the thinking goes, and thus be able to build the best AI products, which will guarantee victory in the years to come. There are limits to this way of thinking — traditionally, businesses eventually succeed by making more money and spending less — but it’s proven remarkably persuasive for large tech companies. If that is the game, Amazon does seem to be winning. The company announced in its…
Since the middle of last year, there have been at least three major AI “acqui-hires” in Silicon Valley. Meta invested more than $14 billion in Scale AI and brought on its CEO, Alexandr Wang; Google spent a cool $2.4 billion to license Windsurf’s technology and fold its cofounders and research teams into DeepMind; and Nvidia wagered $20 billion on Groq’s inference technology and hired its CEO and other staffers.The frontier AI labs, meanwhile, have been playing a high stakes and seemingly never-ending game of talent musical chairs. The latest reshuffle began three weeks ago, when OpenAI announced it was rehiring…
Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff, just five months after its last round of layoffs.Scope3 declined to confirm the exact number of laid off staffers. But the company confirmed in a statement that it made “further adjustments” to its “commercial and engineering teams to align with market demand.”One impacted employee said they learned they were losing their job on a brief call with their manager last week. They said the news came as a surprise. As of late 2024, the adtech company employed over 100 staffers globally,…
On Monday, OpenAI launched Codex, an agentic coding tool marketed to software developers. Today, OpenAI also launched a new model designed to turbo-charge Codex: GPT-5.3 Codex. The company says that the model transforms Codex from an agent that can merely “write and review code” to one that can do “nearly anything developers and professionals do on a computer, expanding who can build software and how work gets done.” Having tested its new model against a number of performance benchmarks, OpenAI claims that it can create “highly functional complex games and apps from scratch over the course of days.” OpenAI says that…
All told, the Milano Cortina 2026 Winter Olympics are estimated to cause the loss of 5.5 square kilometers of snowpack and 34 million metric tons of glacial ice. Without the emissions caused by the event’s three main sponsors, those numbers would be much lower: 2.3 square kilometers of snowpack and about 14 million metric tons of glacial ice.That’s according to a January report from the New Weather Institute, which worked with Scientists for Global Responsibility and Champions for Earth to determine the environmental impacts of the 2026 Winter Olympics and whether or not the staging of the Games was detrimental…
Anthropic’s first Super Bowl ad has become a flashpoint in the AI arms race, drawing a pointed response from OpenAI chief executive (CEO) Sam Altman.In a 420-word post on X, Altman responded to Anthropic’s upcoming Big Game commercial, which touts chatbot Claude’s promise to stay ad-free just weeks after OpenAI said ChatGPT would begin running ads.“First, the good part of the Anthropic ads: they are funny, and I laughed,” Altman wrote. “But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we won’t do exactly this; we would obviously never…
The computer systems of La Sapienza in Rome, one of the largest universities in Europe with around 120,000 students, have been down for three days following an apparent ransomware attack. In a post and stories on Instagram published Tuesday, the university said that it took down its systems out of precaution following the cyberattack, that it was investigating the incident and working on restoring all digital services, and that some communication channels such as email and workstations are “partially limited.” The school also said that it was working to restore systems based on backups, which were not affected by the…
Love is in the air, and the WIRED Reviews team has been hard at work finding all sorts of Valentine’s Day deals. From sexy gifts for lovers to date night boxes to sex toys, we’ve got plenty of hand-tested recommendations, and many of them are on sale right now. If you’re still shopping for a gift, you can get yourself or your lover(s) something we recommend at a discount. Just keep in mind that you’ll want to shop sooner than later if you need the items to arrive before February 14.Be sure to check out our related buying guides, including…
Telemundo is scoring big names for a big Super Bowl ad slot.Today, Telemundo and Peacock released a teaser for an upcoming Super Bowl spot promoting its Spanish-language World Cup coverage. The 30-second ad showcases Owen Wilson, a real-life soccer fan, getting into Telemundo’s soccer coverage so much that he wants to learn Spanish ahead of the World Cup, which kicks off this summer in the U.S., Mexico, and Canada.And to make sure he learns the language, he enlists expert help from a mystery star, who will be revealed in Telemundo’s 60-second Super Bowl spot, which will air after Bad Bunny’s…
Get ready for some selfies that are out of this world. NASA astronauts will be allowed to bring their smartphones to space for the first time, starting with the Crew-12 and Artemis II missions. Crew-12 is expected to head to the International Space Station next week, while the highly anticipated Artemis II mission — which will bring humans around the moon for the first time since the 1960s — was delayed until March. “We are giving our crews the tools to capture special moments for their families and share inspiring images and video with the world,” NASA administrator Jared Isaacman…
Is it finally time to upgrade that aging Apple Watch that you’re charging twice a day? I have some great news for you! The Apple Watch Series 11 is marked down at major retailers like Amazon and Best Buy to as low as $300 for the base version, or $400 for the upgraded GPS + Cellular version, depending on your finish and included band choice.While we’ve enjoyed previous generations of Apple Watch, the Series 11 made one of the most major improvements yet to the popular line of smartwatches. With the upgraded battery and extra optimization features, the standard Apple…
It doesn’t matter whether you’re a Seahawks or Patriots fan; if you’re a Starbucks Rewards member on the Monday after the Super Bowl, then congratulations, you’ve won a free drink.For the second year, Starbucks is offering its loyalty program members free tall iced or brewed coffee with the purchase of any beverage.Tressie Lieberman, Starbucks’ chief brand officer (CBO), told ADWEEK the offer was part of the brand’s “360-degree” Super Bowl strategy, which will see it air a cinematic, Olympics-themed ad dedicated to the ritual of the coffee run before and after the Big Game. “We’re giving people free coffee when…
Fusion power’s biggest question remains unanswered: how do you ensure the cost to start the fusion reaction isn’t higher than the price at which you can sell the power? Plenty of people have ideas, but no one has cracked it yet. Commonwealth Fusion Systems, for example, is confident enough that it’s building a massive reactor that costs several hundred million dollars. But the device won’t be turned on until next year, leaving the question unanswered for now. Other companies that were founded more recently think they have a shot at building a fusion power plant for less, including Pacific Fusion,…