Author: admin
No longer a product feature, artificial intelligence is becoming the operating system of everyday life. As smart devices grow more connected and consumer expectations evolve, the brands that will lead are the ones that can translate technology into genuine human benefit. That shift demands a new kind of marketing leadership: one that is rooted in data, driven by curiosity, and fluent in both product strategy and consumer storytelling. In this episode of The Speed of Culture podcast, Allison Stransky, chief marketing officer at Samsung Electronics America, joins Matt Britton live from CES 2026 to explore how Samsung is building that future and…
Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology. ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from…
I’m developing a TV series with the BBC, which has been an ongoing project for many years that I’m so excited about. Then I have a movie in development as well with Amazon MGM and Ryan Pictures. That’s kind of like my own romcom.You play the lead, right?Yeah. I’m going to be playing myself. It’s like the Chicken Shop Date movie.Do you find love at the end?Well, you have to watch and find out.I hope so.I hope so, too. I mean, it’s a rom-com, so…It’d be a terrible rom-com if you didn’t.I mean, if it’s not happening in real life,…
General Motors’ Norm de Greve, hired as CMO in 2023, will be leaving his post in June. In a LinkedIn post, the veteran executive said he would be moving on “to pursue a new endeavor,” promising more details “when the time is right.”“I could not be prouder of what the team accomplished,” de Greve wrote. “We delivered the largest and fastest marketing transformation in GM’s history. Every brand is stronger, consideration is up for every brand, and every brand hit sales records.” To ADWEEK’s request for comment, a GM spokesperson said: “we thank Norm for his significant contributions to General Motors…
Threads is rolling out messaging on the web, bringing one-on-one and group chats to desktop, the Meta-owned social network announced on Tuesday. By bringing messaging to the web, Threads is aligning its desktop experience more closely with competitors like X and Bluesky. Connor Hayes, Meta’s head of Threads, said in a post that web messaging was the most requested feature from users after the company first introduced DMs in July 2025. “Our most engaged people spend time on web because they’re at their desks, tapped in, using Threads for longer sessions,” Hayes wrote in his Threads post. “A conversation app…
Imagine a tech company so visionary that it can take an idea public. A “concept IPO,” they called it.Picture the three founders, all former Apple employees, two of whom—software engineers Andy Hertzfeld and Bill Atkinson—were already Silicon Valley legends for their work creating the Apple Macintosh. Atkinson’s prolific inventions included the double click and the drop‑down menu. The third founder, Marc Porat, had a gift for seeing the future.For his PhD dissertation at Stanford in 1976, Porat analyzed (in painstaking detail) a century of transition in the American labor force and predicted a sea change in work. An economy based…
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, executive vice president of meals and beverages at The Campbell’s Company, about what it takes to evolve iconic brands while staying competitive in fast-moving, highly commoditized categories. Risa shares how she brings an entrepreneurial mindset into a large organization, focusing on smart risk-taking, faster decision-making, and empowering teams to act with conviction, even without perfect data.She also discusses how Campbell’s is approaching innovation differently, starting with real consumer behavior and moving quickly when there’s clear evidence of demand. The conversation explores why brands lose relevance over time,…
The Commonwealth of Pennsylvania has filed a lawsuit against Character.AI, claiming that one of the company’s chatbots masqueraded as a psychiatrist in violation of the state’s medical licensing rules. “Pennsylvanians deserve to know who — or what — they are interacting with online, especially when it comes to their health,” said Governor Josh Shapiro in a statement on Tuesday. “We will not allow companies to deploy AI tools that mislead people into believing they are receiving advice from a licensed medical professional.” According to the state’s filing, a Character.AI chatbot called Emilie presented itself as a licensed psychiatrist during testing…
Three months after Pornhub blocked access to new users in the United Kingdom, the adult entertainment company says it will be allowing users there to view its content as long as they verify their age through an Apple device.Aylo, Pornhub’s parent company, made the announcement Tuesday, noting that the release of Apple’s iOS 26.4 is the “first ever device-based age-verification solution for its users in the UK” which it claims will “better protect children everywhere.”As such, the company says UK users on iOS devices and iPads (not MacBooks, which use a different operating system) will be welcomed back into the…
This post was created in partnership with DocereeKey Takeaways Unlike in other industries, healthcare marketers need to walk a line between taking a risk with innovation and playing it safe. When trust is built between a patient and a health brand, it could also improve the patient-provider relationship. Social media and AI can create distrust between patients and their providers due to easily spread misinformation. From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done right can educate, engage, and even save lives.During an ADWEEK House Possible group chat co-hosted…
PayPal is looking towards the future, despite its falling stock and looming layoffs. In its first-quarter earnings call, CEO Enrique Lores told investors that PayPal needs to “recommit to the fundamentals,” which included “becoming a technology company again.” There was no need to read between the lines — PayPal was pitching an AI-powered turnaround. Lores explicitly said so, telling analysts on this week’s call that leading companies find ways to differentiate themselves by innovating, and that now is the time for PayPal to take action. This includes modernizing its tech platform, moving faster to become “cloud-native,” and “aggressively adopting AI…
One thing is certain about The Devil Wears Prada 2: The ambitious undertaking of making a sequel of a cult status film after 20 years has succeeded, at least as far as box office figures are concerned. The numbers speak for themselves, with $77 million generated in US theaters and another $157 million in the rest of the world since its April 29 release.In the face of such a box office smash, this installment has inspired heated debates for days about its quality and comparisons to the original. In Italy, those arguments even extend to the dubbing of the film.The…
This post was created in partnership with MutinexKey takeaways Marketers are still testing how and where AI is most useful. The right data can help marketers get the most out of AI tools. AI tools can change the role of marketers, but strategy and creative work will always need a human touch. AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business value and where it adds another layer of noise.During an ADWEEK House Possible Group Chat co-hosted with Mutinex, leaders from top adtech and consumer brands explored how teams…
Security researchers at Kaspersky say they have identified a malicious backdoor planted in the popular and long-running Windows disc imaging software, Daemon Tools. The Russian cybersecurity company said on Tuesday that data collected from computers around the world running the Kaspersky antivirus software shows a “widespread” attack is under way, targeting thousands of Windows computers running Daemon Tools. The hackers, whom Kaspersky has linked to a Chinese-language speaking group based on an analysis of the malware, used the backdoor in Daemon Tools to plant additional malware on a dozen computers across the retail, scientific and manufacturing sectors, as well as…
Other Portable Power Stations We TestedPhotograph: Simon HillJackery Portable Power Station Explorer 2000 Plus for $1,999: The versatile, expandable, durable, and dependable Explorer 2000 Plus was my top pick for a while, and it’s still a good choice if you find it on sale, though the Bluetti Elite 300 that unseated it packs more power into a smaller form. It does still offer some advantages, chiefly that you can double or triple the 2,042-watt-hour capacity by adding battery packs. In my tests, the capacity consistently matched up with Jackery’s claims. It had no trouble with the kettle test (UK kettles…
This post was created in partnership with SilverpushAlgorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do?During an ADWEEK House Possible panel co-hosted with Silverpush, industry leaders tackled that question as well as how to evaluate risk and protect your brand’s media buy in an ever-messier landscape.Brand integrity on the lineWith so much low-quality content clogging up feeds, Sarah Larkin, VP of sales at Silverpush, suggested that brands may need to redefine what success and performance mean for them and put the proper protections in place. “You have to have…