Blue Square Alliance Puts The Focus Back on Antisemitism at Super Bowl 60

Kraft continued: “The Blue Square serves as a symbol of unity and solidarity and for sisterhood and brotherhood at a time in which we need it most. Through our new #BlueSquare ad, we hope to inspire people across the country to come together, speak out, and reject hate and bigotry in all forms.”

“Hate will not be defeated unless we take it upon ourselves to stand up to it,” added Adam Katz, president of BSA, in a statement. “Our mission at the Blue Square Alliance Against Hate is simply that: to inspire Americans to stand up to hate in their own communities, online, and wherever they see it. With this ad, we’re reaching hundreds of millions of Americans and encouraging them to take up this collective mission. Together, we can defeat hate in America in all its forms.”