Browsing: Spotlight

The main takeaway:At its IAB NewFronts 2026 event, Samsung revealed a new partnership with Amazon Ads to bring interactive video…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…

The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products…

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

For the first time, Vizio and Walmart are giving a joint pitch to advertisers, laying out what the retail giant’s…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…

The Atlantic is giving new meaning to the word sponsorship.The 168-year-old magazine announced a first-of-its-kind, three-year partnership with the luxury…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…

OpenAI has hired David Dugan, a longtime ads leader at Meta, as the AI firm’s vice president and head of…

When Cardi B is overwhelmed, even she can lose track of what matters.That’s the premise behind Yahoo Mail’s latest campaign,…

Financial planning firm Quicken sits in a competitive category of companies that have long relied on search to find new…

X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in…

Top of the Ticker: CBS News is once again in the midst of layoffs, as editor-in-chief Bari Weiss and president…

All three evening shows suffered week-to-week ratings drops in total viewers and the Adults 25-54 demo for the week of…