Browsing: Spotlight

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

The main takeawaySnap came to NewFronts with a number and a pitch. Nearly 2 trillion Snaps were created in 2025…

What does it take to rebuild cultural relevance for a brand that once had nearly one in two guys in…

Six months into making a big bet on shopping, OpenAI-owned ChatGPT is switching its strategy.In September, ChatGPT launched a feature…

The main takeaway:New interactive ad features and strategic partnerships with Amazon, InMarket, and Kochava were the key announcements during Tubi’s…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…

The main takeaway:At its IAB NewFronts 2026 event, Samsung revealed a new partnership with Amazon Ads to bring interactive video…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris,…

The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products…

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

For the first time, Vizio and Walmart are giving a joint pitch to advertisers, laying out what the retail giant’s…

The main takeaway:The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers.…

The Atlantic is giving new meaning to the word sponsorship.The 168-year-old magazine announced a first-of-its-kind, three-year partnership with the luxury…