Browsing: Spotlight

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

Liz Rutgersson is leaving her post as North America CEO of Dentsu media agency iProspect to pursue a new opportunity,…

The CW is extending its programming reach beyond broadcast this upfront season.Recognizing that a large viewership base no longer consumes…

It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end…

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members.In a…

Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the motivational YouTuber hosted more than 50…

Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

Mastercard processes around 150 billion transactions a year, which puts the brand in a rare position: It can see where…

The numbers$5.6 billion — Revenue for Omnicom’s “core operations” in the first quarter of 2026, up 6.7% year over year.…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

The FCC is moving up the renewal timeline for some ABC stations.On Tuesday, an order to file early broadcast license…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

When soccer fans watch the FIFA World Cup this year, Budweiser wants them to let everything—emotions, memories, team spirit, and,…

Paris Hilton and her media company, 11:11 Media, are deepening their partnership with food giant McCormick. Having brought Hilton on…