Browsing: Spotlight

Data platform Optable has inked a partnership with independent agency Goodway Group to bring AI-driven planning and measurement tools on…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Hendrick’s Gin Palace is the brand’s eccentric home: a Victorian-style distillery in a small Scottish seaside village, complete with a…

Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what…

ABC World News Tonight with David Muir remained America’s most-watched newscast in total viewers and the Adults 25-54 demo; however,…

Top of the Ticker: The White House Correspondents’ Dinner will take place this Saturday, and for the first time in…

CBS News was the recipient of good news, with CBS Mornings becoming the only morning show to finish with viewership…

Last summer, Hewlett Packard rolled out an ad network called HP Media Network that sells ad placements on the company’s…

Fox News Sunday has made its mark on TV.“It existed before the Fox News Channel existed,” said Shannon Bream, moderator…

Possible, the buzzy marketing and media conference owned by ShopTalk parent Hyve Group, kicks off its fourth annual event in…

This week’s selection includes a marauding pack of puppet dogs for Publix, Serena Williams serving up a padel match for…

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…

From sparking mass layoffs to reducing junior roles, there is much doom and gloom about how AI will impact the…

Whether it’s Tubi or not Tubi—or any of Fox’s other properties—AI insights are no longer a question.Today, ahead of the…

In an era of endless hot takes and shrinking attention spans, two podcasters have managed to stand out in a…

Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success…