Browsing: Spotlight

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a…

Matthew McConaughey and other celebs were in Super Bowl commercials all night, all night, all night.ADWEEK previously reported that 62%…

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…

Bad Bunny DID THAT. Se la rifo! Bad Bunny’s Super Bowl halftime show arrived at a moment when most cultural conversations…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

Super Bowl 60 brought the biggest tech players—some making their debut, like Anthropic—into the spotlight to pitch AI tools. Yet,…

Be it fashion trends or Top 40 hits, America usually takes 20-30 years to rediscover icons of its past and…

Four months before his Super Bowl halftime show, Bad Bunny playfully challenged viewers to brush up on their Spanish. And…

It was a tale of two Sundays.Last week, Bad Bunny stood on stage at the Grammys and said “ICE out”…

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl —…

2026 Super Bowl ads reflected more racial diversity than last year, but celebrity talent in the ads was still primarily…

Dunkin’ stuffed Ben Affleck, Jason Alexander, and Jennifer Aniston in its ’90s sitcom ad. Grubhub tapped George Clooney to talk…

Food52’s bankruptcy auction in a Delaware court concluded by splitting the once-integrated content-to-commerce company into three separate pieces, marking the…

When it comes to the celebrities in Super Bowl commercials, you gotta catch ’em all. Lady Gaga serenaded millions alongside…