Browsing: Spotlight

Star power drives this week’s standout campaigns: Dua Lipa (with a cameo from George Clooney) for Nespresso, Sydney Sweeney returning…

What happens when canned water teams up with a classic toaster pastry? If it’s Liquid Death and Pop-Tarts, the answer…

Bob Liodice, longtime CEO of the Association of National Advertisers, will step down at the end of this year, the…

Disney and ESPN are looking to have a winning game plan and a yearlong celebration for the 2027 Super Bowl,…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…

Zohran Mamdani’s campaign and subsequent win for New York City mayor last year has become a case study in how…

The numbers$2.8 billion — Netflix’s payment received for Warner Bros. Discovery backing out of merger deal in favor of Paramount’s…

For brands, connecting with diverse audiences in resonant ways requires sustained community building. More than ever, that starts with giving…

Under Complex, Family Style has expanded from a single Los Angeles event into a seven-festival global circuit. Now, the brand…

For younger audiences, The Daily Show is delivering much more than just one Moment of Zen. Recently, the Comedy Central…

Elias Weiss Friedman started The Dogist Instagram account in 2013 to photograph dogs on the streets of New York as…

Keurig Dr Pepper‘s Mark Shorey, its integrated social and communications director, said the brand’s “crazy, beautiful, unignorable” fandom has been…

After nearly eight years of refining a social-first newsroom built on short-form Instagram explainers and audience trust, former CNN correspondent…

Paramount is back in the upfront, but this year’s pitch is a curveball compared to years past.Heading into its annual client…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…

Emma Grede is a serial entrepreneur, a podcaster, the founding partner of Kim Kardashian’s Skims, and now, an author. Her…