Browsing: Spotlight

This post was created in partnership with Sam’s ClubThe creator economy is moving past the passive follower era and into…

This post was created in partnership with MNTNProducing a TV ad has always been an expensive, time-consuming process, making it…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to…

This post was created in partnership with Inmar MediaCreator-led social content can add authenticity and reduce friction to keep audiences…

Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

When Tim Cook took over as CEO of Apple in 2011, many questioned whether he could fill the very big…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Britt West, chief commercial officer at Gallo,…

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This…

This post was created in partnership with Dash SocialAs the algorithm that permeates social media evolves to prioritize more personalized…

This post was created in partnership with Viral NationData is at the center of social media marketing’s shift to AI.…

This post was created in partnership with RespondologyAI is changing how brands interact on social media. Increasingly, the real action…

This post was created in partnership with BrandwatchMarketing data exploded when traditional search engines took over the internet, providing brands…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…