Browsing: Spotlight

Netflix is giving advertisers something they’ve been asking for: retail-grade data inside a premium streaming environment.Starting in Q2 in the…

Chicago’s Manifest has tapped a longtime BarkleyOKRP executive and Chicago agency veteran to unify its client leadership following last year’s…

NBC News’ Today has made it six consecutive weeks as the top morning show in the country in both total…

A+E is getting out in front of the upfront pitches.Today, a year after rebranding from A+E Networks to A+E Global…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

“Legendary February”—as NCBUniversal dubbed the bumper month that drew 250 advertisers across the Super Bowl, Milano Cortina 2026, and the…

Today’s freelance market has become more crowded and competitive. Many more creatives are choosing to go freelance as a career…

Early in his advertising career, McCann global CEO Tyler Turnbull worked on the account of Canadian telecom firm Rogers. “They…

The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands…

The freelance market for creatives hit an inflection point in February.Contractors make up between 30% and 70% of marketing teams,…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Brian Gelb, senior vice president of…

February continued the positive momentum for the cable news networks, as all three saw growth in primetime total viewers and…

The numbers13: Consecutive quarters in which Target has reported flat or declining sales. New CEO Michael Fiddelke promised a return…

X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos…

Retail doesn’t stand still, and neither does Sam’s Club.In this episode of The Speed of Culture, recorded live at CES…

Why is my laundry taking two hours? Is this sunscreen water-resistant? Will my dishes be dry when the dishwasher finishes?In…