NBC News’ Today has made it six consecutive weeks as the top morning show in the country in both total viewers and the Adults 25-54 demo for the week of February 23.
With the conclusion of the Milano Cortina 2026 Olympics the prior weekend, NBC News’ first-place lead is getting smaller, with only 93,000 viewers separating it from ABC News’ Good Morning America.
Meanwhile, the George Stephanopoulos, Robin Roberts, and Michael Strahan-led program finished the final week of February as the only morning show to post gains in both measured categories.
NOTE: CBS Mornings and Today were retitled on Monday (02/23/26) to CBS Morn and Today TS. These retitled telecasts are excluded from the weekly and season averages. CBS and NBC’s weekly averages are based on four days (Tuesday-Friday).
According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 3.137 million total viewers and 524,000 viewers in the A25-54 demo for the week of February 23. Compared to the previous week, ABC News’ morning show saw gains of +6% in total viewers and +7% in the demo—the only morning show to grow week-to-week. Looking at its performance to the same week in 2025 (Feb. 24), GMA was up by +17% in total viewers and +13% in the demo.
Today continued to be the No. 1 morning broadcast, finishing with 3.23 million total viewers and 638,000 demo viewers for the just-concluded week. The newscast was down -2% in total viewers and was flat in the demo compared to the previous week. Looking at how it performed during the same week in 2025, Today grew by +19% in total viewers but dropped by -6% in the demo.
CBS Mornings had 1.775 million total viewers and 255,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show grew by +4% in total viewers but declined by -6% in the A25-54 demo. During the same period in 2024, CBS Mornings declined by -12% in total viewers and -29% in the demo—the only morning show with viewership declines in both measured categories within this comparison.
*Please note that year-over-year comparisons are based on Nielsen Big Data+Panel (2025) vs. Panel (2025) measurements.
February 23, 2026
| ABC | NBC | CBS | |
| • Total Viewers: | 3,137,000 | 3,230,000 | 1,775,000 |
| • A25-54: | 524,000 | 638,000 | 255,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 2/23/26), Previous Week (w/o 2/16/26) and Year-Ago Week (w/o 2/24/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/1/26) and 2024-2025 Season (9/23/24–3/2/25).
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