Browsing: Spotlight

Every Super Bowl Ad Ranked by EDO’s TV Outcomes EDO’s TV Outcomes Score measures the impact of every Super Bowl…

Red Bull is one of the few brands that doesn’t overthink the Super Bowl. A 30-second spot that ran during the…

Puerto Rican pride, a real wedding, and a message of love over hate. Bad Bunny’s joyful Super Bowl Halftime show…

Among the enduring questions of the Super Bowl is how America’s leading corporations can drop enough money to buy a…

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a…

That’s one way to crash the Super Bowl.During the fourth quarter of Super Bowl 60, AI.com, an AI platform founded…

THE AD: With its Super Bowl spot, telehealth company Hims & Hers leans into its mission of making healthcare more…

WeatherTech is back at the Super Bowl for a fourteenth time, tapping into the plight of a dad taking his…

THE AD: Google appeared in Super Bowl LX with a 60-second ad called “New Home” that shows off Gemini’s photo-generating…

Follow ADWEEK’s Super Bowl live blog for play-by-play takes on every commercial. From winners, whiffs, surprises, and the business…

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game…

The NFL is calling an audible for its Super Bowl ad.Though the league brought together several stars, including Myles Garrett…

Every year, the Super Bowl airs at least one ad that makes people uncomfortable—like, squirm-in-your-chair uncomfortable. Sometimes, these ads are…

Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

The biggest Super Bowl moments don’t always happen on TV. That’s not a diminishment of the broadcast’s power. Instead it’s an…