Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins

“We are not merging agency brands. We’re not consolidating agency brands. We’re not sunsetting agency brands,” Rose clarified. “What we’re doing is giving them a home in WPP Creative.” This, she said, means clients will have access to the “full breadth” of the network’s creative services.

Former Microsoft exec Rose highlighted WPP’s win of Kenvue’s $1.3 billion global media and creative account as an example of how a unified creative approach is helping the company pick up new business.

“We were very intentional about choosing the right resource for the right client at the right time, irrespective of the agency [P&Ls], and we put together a winning team, rather than having lots of creative agencies competing against each other,” Rose explained. “We brought it together, we collaborated to solve the client’s problems, and we won it. That’s the model.”