Ford Returns to F1 With a Docuseries That Disrupts the Ad Break

Ford has also partnered with driver Daniel Ricciardo to connect F1 precision with off-road capability, demonstrating the consumer-grade Raptor’s race-proven credentials.

The campaign is the latest in Ford’s push to own the “extreme” category across every terrain. It follows the TransAmerica Trail x Google mapping project (5,600-plus miles) last October, and the “Answer the Call” Search and Rescue initiative launched in January.