How The Daily Show Is Outsmarting the Social Media Algorithm

Following that, the digital team can find a 30-second clip from those segments that speak to a larger narrative and reach more audiences online.

“The Daily Show has these four or five different entry points using different formats to make larger arguments within the context, and I think the job is not to find the right format,” Klepper said. “It’s to understand the context of the storytelling, and how do you find the right stories to put in those formats that can tell something authentically, humorously, and truthfully.”

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