Lady Gaga is lending her voice to Rocket and Redfin’s Super Bowl 60 campaign. The pop star appears in a teaser spot, released Tuesday, that offers an early look at the brands’ upcoming Big Game commercial.
The black-and-white, nearly four-minute video features Lady Gaga singing a reimagined version of “Won’t You Be My Neighbor?”—the iconic theme from Mister Rogers’ Neighborhood—in an intimate, behind-the-scenes studio performance.
The teaser leans into restraint rather than spectacle, capturing Gaga as she records a stripped-down, emotionally charged version of the song.
The candid and unpolished spot, shot with handheld camera work, gives the performance a sense of closeness that mirrors the song’s message of kindness and connection. Gaga makes the familiar tune unmistakably her own, reshaping it with warmth and subtlety.
The teaser marks the start of a larger campaign from Rocket and Redfin, anchored by a 60-second Super Bowl spot set to air during the Big Game.
The work builds on Rocket’s “Own the Dream” campaign from last year, which focused on the idea of finding home, and expands that message toward neighborliness and building strong communities.
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