Scott Galloway’s ‘Unsubscribe’ Uprising Is a Feel-Good Fantasy

We do not attempt to direct, coerce, publicly shame or hashtag anyone else into doing anything. We mind our own fucking business.

I want to give this radical new mode of behavior a name that captures its ambition and novelty: shopping.

It launches immediately. Requires no sign-up, no sacrifice and no announcement on any platform. You may, in fact, already be doing it without even realizing. If so: congratulations. Welcome to the movement.