Its community management tool analyzes the comments sections across thousands of conversations to identify intent in real time. Every comment is assigned an urgency level and a recommended action.
AI to measure and increase ROI
Gagliese shared that the reality is social works, but marketers just didn’t know how to show that it was working.
So, Viral Nation developed a tool that measures creative variables and how a product is demonstrated directly against sales. It’s found that user-generated content is 46% more efficient than cinematic content at driving sales. Data proves awareness is converting more efficiently than anything else.
“So, now imagine how empowering it is for me to walk into a room with a CMO of a Fortune 500 company and be able to literally show them that they’re making more money from awareness creator campaigns than from creator campaigns that are meant for sales,” said Gagliese.
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