Browsing: Ads

In a year when brands are shelling out $10 million for 30-second Super Bowl ads, the real key to winning…

Every year, advertisers spend millions for 30 seconds of Super Bowl glory. The best ones become cultural moments that outlive…

Lay’s has two hot potatoes for the upcoming Super Bowl.Today, the company confirmed to ADWEEK that it will have two…

Anthropic’s Super Bowl commercial, one of four ads the AI lab dropped on Wednesday, begins with the word “BETRAYAL” splashed…

Matthew McConaughey loves making ads.Inside his trailer near Uber Eats’ Super Bowl ad shoot, he can’t sit still as he…

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…

NBCUniversal’s Super Bowl 60 winning streak continues.After mentioning it on a Puck podcast earlier this month, Mark Marshall, chairman, global…

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the realities behind today’s AI headlines. They explore OpenAI’s…

Paramount is taking a big advertising swing by bringing guaranteed programmatic placement to live sports.Today, the company announced it was…

Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will…

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because…

An ongoing conversation — both within and outside of the tech community — has been about just how and when…

OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…

OpenAI plans to start testing ads inside ChatGPT in the coming weeks, marking a significant shift for one of the…

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than…

Sunday’s 83rd Golden Globes on CBS sought to build off the awards show’s growing audience from last year, delivering several…