Browsing: Advertising News

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

Google Android has an unexpected face to its AI initiatives: Paris Hilton.The tech giant named the entrepreneur and media personality…

Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new chief marketing…

Priyanka Chopra Jonas has been a brand ambassador since age 18. But her latest deal might be the biggest coup…

Walmart shoppers can now add Subway sandwiches to their delivery orders in locations where the sandwich chain has a shop…

Samsung TV Plus is stepping into original scripted programming for the first time, and it’s going directly to the creator…

As brands rush to test advertising inside ChatGPT, Criteo is gaining traction among retail advertisers by offering easier product-feed integrations,…

On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth…

Anthropic, the maker of AI assistant Claude, filed for an initial public offering on Monday, formally setting in motion a…

Pitch Deck: How Olyzon Sold Sir Martin Sorrell’s S4S Ventures on Its $10M CTV AI Bet The platform…

OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push The future of brands gets decided…

How Blueland Reinvented Its Packaging for the Retail Aisle Sarah Paiji Yoo co-founded the brand in 2019.Blueland …

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…

Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising Group (OAG), is stepping down from his role, ADWEEK…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…