Browsing: Advertising News

Higgsfield, the San Francisco-based startup that makes tools to create AI videos, named Mariam Asmar as its first head of…

A new nonprofit aims to fill an educational gap in commerce media.Commerce Media Meetup, which started as a casual get…

Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its…

Commerce media news took a rare breather this week as we all recovered from the back-to-back excitement of Cannes Lions…

Lidiane Jones is two days into her new job as CEO of Integral Ad Science. She sat down with ADWEEK…

Andrew Polo wasn’t looking to be found on AI assistants. Then ChatGPT started recommending him for eczema queries–and brand deals…

On Thursday, AI search visibility startup Profound launched Aim, a ChatGPT-like interface that watches a brand’s citation and sentiment across…

When AI assistants like ChatGPT and Google’s AI Overviews hallucinate, automated media buying tools, offered by ad tech startups, agencies,…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

Google Android has an unexpected face to its AI initiatives: Paris Hilton.The tech giant named the entrepreneur and media personality…

Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new chief marketing…

Priyanka Chopra Jonas has been a brand ambassador since age 18. But her latest deal might be the biggest coup…

Walmart shoppers can now add Subway sandwiches to their delivery orders in locations where the sandwich chain has a shop…

Samsung TV Plus is stepping into original scripted programming for the first time, and it’s going directly to the creator…

As brands rush to test advertising inside ChatGPT, Criteo is gaining traction among retail advertisers by offering easier product-feed integrations,…

On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth…