Browsing: Advertising News

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents.The company has selected commerce media…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring…

Dentsu has named Takeshi Sano its new president and global CEO as it reshapes its leadership team, the company announced.Sano,…

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media Some Super Bowl 60 advertisers outperformed inside AI…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…

Super Bowl 60 brought the biggest tech players—some making their debut, like Anthropic—into the spotlight to pitch AI tools. Yet,…

2026 Super Bowl ads reflected more racial diversity than last year, but celebrity talent in the ads was still primarily…

THE AD:  Salesforce’s Super Bowl ad starts with MrBeast — Jimmy “MrBeast” Donaldson — announcing he’s locked $1 million inside…

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

In a year when brands are shelling out $10 million for 30-second Super Bowl ads, the real key to winning…

After nearly a decade of rapid expansion, the newsletter-based local publisher 6AM City is shrinking its human-led footprint in an…

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

In its fourth consecutive Super Bowl ad, the “He Gets Us” campaign is taking aim at the capitalist dream of…