Browsing: Advertising News

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

Data platform Optable has inked a partnership with independent agency Goodway Group to bring AI-driven planning and measurement tools on…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what…

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…

The Trade Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers toward a more…

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as…

Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…

Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the…

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

Chomps’ chicken sticks hit shelves this week.To support the meat snack brand’s foray into a new protein, Chomps is launching…

Nvidia is making a new pitch to the advertising and entertainment industries. Real-time, high-end AI video.At Runway’s AI Summit this…

CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data…

Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported,…

Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the future of commerce—from uncertainty around what…